Financial Brand Forum 2017


  • The Cosmopolitan Las Vegas, Nevada USA

Workshop Title: Customer Experience Marketing Strategies for the Modern CMO

The lines between “marketing” and the “experience” blur more and more every day, requiring financial marketers to focus their attention squarely on CX. In this session, Chris J. Snook, the best-selling author ofDigital Sense will show you how to use anExperience Marketing Framework to effectively engineer a 360 degree marketing plan that delivers measurable ROI. In the Digital Age, achieving amazing marketing results hinges on delivering amazing customer experiences.

What You’ll Learn:

  • How to link marketing, technology and the customer experience in a single, cohesive strategy
  • What an Experience Marketing Framework looks like and how to build one
  • How to align the digital transformation of your institution with the increasing demands of today’s consumers
  • How to integrate “design thinking” into your CX strategy
  • Marketing strategies and technologies that optimize the customer experience