TMSAToday-Closing Keynote


  • Omni Amelia Plantation Resort 39 Beach Lagoon Road Fernandina Beach, FL, 32034 United States

Making the Rubber Meet the Road through the Customer Journey
Chris J Snook Author of Digital Sense

The lines between “marketing” and the “experience” blur more and more every day, requiring transportation marketers to focus their attention squarely on the customer experience across each touchpoint in the customer/buyers journey and align their entire organization around how they each contribute to optimizing both reliability and innovation. Marketing is now a strategic fiber that must proliferate outside of the walls of the marketing silo and into customer service, operations, and finance to ensure that the customer is treated like the #1 asset and that resourcing can match their increased demands throughout their lifecycle.