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American Advertising Federation July Luncheon

  • Tropicana Hotel Evansville Indiana (map)

Join us for our upcoming luncheon on July 20th featuring Digital Sense bestselling author Chris J. Snook. Learn how to link marketing, technology and the customer experience in a single, cohesive strategy.

Snook will explain how the lines between “marketing” and the “experience” blur more and more every day, requiring more than just the organization’s marketers to focus their attention squarely on customer experience. In this session, the author will show you how to use an Experience Marketing Framework to effectively engineer a 360 degree strategic plan that delivers measurable ROI and aligns the customer as the #1 asset. In the digital age, achieving sustainable growth hinges on delivering amazing customer experiences throughout the entire customer journey.

Earlier Event: July 18
Rackspace: Solve 2017