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American Marketing Association Luncheon @AMAMICHIANA

  • St. Joseph Conference Center at Holiday Inn 1208 E. Douglas Rd. Mishewaka, Indiana USA (map)

AMAMICHIANA presents "Building Your Customer Experience Battle Plan" RSVP at and join us for our upcoming luncheon on September 19th featuring "Digital Sense" bestselling author Chris J. Snook. Learn how to link marketing, technology and the customer experience in a single, cohesive strategy.

Snook will explain how the lines between “marketing” and the “experience” blur more and more every day, requiring more than just the organization’s marketers to focus their attention squarely on customer experience. In this session, the author will show you how to use an Experience Marketing Framework to effectively engineer a 360 degree strategic plan that delivers measurable ROI and aligns the customer as the #1 asset. In the digital age, achieving sustainable growth hinges on delivering amazing customer experiences throughout the entire customer journey.

Later Event: September 21
Nexus Earth 2017