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NamesCon 2018: "Building Brand Loyalty in the Age of a Promiscuous Customer"

NamesCon 2018 Full Feature Interview with speaker Chris J Snook is here 

DESCRIPTION: Your customer is loyal to their need in the moment and no longer to brand by default. You must build a business model for a promiscuous customer and create complete organizational alignment around how you put your customer in the center of business decision making and investments. Friction is pain. Time is the asset. Experience, trust, and attention are the currencies that giveth and taketh market share away. 



Since its founding in 2013, NamesCon’s flagship event in Las Vegas has grown to be the largest and most anticipated domain industry event of the year. And no wonder … our 2017 conference drew nearly 1300 delegates from around the world to focus their energies on this dynamic industry. With the explosive growth of new TLDs and rapid expansion of internet connectivity worldwide, the domain industry promises to remain one of the most energized and important markets in technology.

NamesCon was acquired by WorldHostingDays in 2016 so that both organizations could benefit from the synergies between the domain, hosting and cloud industries. Our teams now jointly produce more than ten industry events internationally each year, from blockbuster global shows to highly focused regional events and invite-only CXO retreats.